FaZe Kay

Why they're listed

British gaming creator, formerly of FaZe Clan. In June 2021 he promoted 'Save the Kids' (KIDS), a charity-branded token pitched squarely at young fans. Coffeezilla's on-chain investigation showed Kay dumped roughly 6 billion KIDS tokens — about $30,000 — within 24 hours of launch, linked the launch to a crew with a history of pumping and dumping obscure tokens, and documented that the token's 'anti-whale' protection code was quietly weakened from 24 hours to 60 seconds before release. FaZe Clan fired Kay and suspended three other members; its senior talent manager was later fired over the same scheme, and reporting described the manager taking a 20% cut for brokering influencer crypto promos. One of the cleanest documented cases of an influencer cashing out a 'charity' coin on his own audience.