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The Observer's August 2022 investigation described Hustlers University's affiliate program: 100,000+ members earning commission for recruiting new subscribers and instructed to flood social media with Tate's most divisive clips ('you want arguments, you want war'). The program closed days later, after Meta and TikTok bans, as The Guardian reported. BuzzFeed News documented the relaunch as 'Hustlers University 2.0' with ~200,000 subscribers; Elliptic's on-chain analysis traced $2.5M+ in crypto into the operation.
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